Loser

Although designed in the Great White North, "loser" is nothing but hot. Bringing you the funkiest styles of the fashion world.

Designed in Canada, manufactured in Korea. Loser has become the hottest place for trend setters to look. Carrying high end apparel and accessories throughout there boutiques.

Loser was founded in 2010 by Canadian entrepreneur Jordan Smith, who had a long history with T-shirts and a fascination with American culture.